About that Box Office Record

It’s 1:04pm in the east as I type this, and there’s already a story that Spider-Man 3 earned $148 million this weekend, setting a new three-day record. How do they know how much money the movie will make today when most people have not gone out to the movie theaters yet? I guess they can do some sampling and projecting based on the last two days as well as advance ticket sales, but shouldn’t they wait until the actual receipts are in to state a figure?

The #2 weekend movie, Disturbia, made less than $6 million. That means Spider-Man 3 made more than 25 times as much money as the second-place film this weekend.

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